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Coca-Cola Drives Home Christmas Safety Message

Date: 01 December 2009 |  Read Comments (0)
30th November 2009: Leading local soft drinks supplier, Coca-Cola HBC Northern Ireland, today launched its Christmas 'Designated Driver' campaign at Stormont Parliament Buildings in Belfast.

Developed in association with the Department of the Environment (Northern Ireland) and the Police Service of Northern Ireland (PSNI) the road safety campaign hopes to reduce instances of drink driving this Christmas by rewarding local drivers with up to three free soft drinks from the Coca-Cola product portfolio.


Following its unparalleled success in 2007 and 2008, this year's Designated Driver programme will operate in over 200 licensed outlets and will feature a special ‘Cool to Drive’ road-show.


The high profile road-show will take place in selected Designated Driver outlets across the province and will offer local drivers the chance to take part in an interactive racing game and the chance to win vouchers from some of Northern Ireland's leading retailers.


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