Charles Hurst to open Northern Ireland’s only Lotus Showroom

Charles Hurst, Northern Ireland’s biggest car retailer and part of motoring giant Lookers PLC, today confirmed an exclusive new partnership with iconic performance car brand Lotus.

It will see the company open a brand-new state-of-the-art Lotus showroom at its renowned Boucher Road site. Set to open its doors to customers in early 2023, the premier new showroom will be the only outlet in Northern Ireland for Lotus.

Designed to exacting standards, the showroom will benefit from a bespoke premium fit-out featuring the latest Lotus visual identity. It will also incorporate the latest technology to support the move to electric vehicles, plus a range of innovative features to provide customers with a high-end showroom experience.

With order books already open, the highly anticipated range of new and used Lotus vehicles available through Charles Hurst will include the all-new Lotus Emira sports car and the all-new and all-electric Lotus Eletre hyper-SUV.

With exceptional contemporary design and outstanding ride and handling, Lotus vehicles are known worldwide for their precision dynamics and agility, with core principles drawn from the highest level of motorsports.

The new dealership, to be staffed by Charles Hurst’s highly experienced team in performance and luxury car sales, will be the latest addition to the company’s already established collection of premium brands, including Ferrari, Maserati, Bentley and Aston Martin.

A Top 100 NI company for several decades, Charles Hurst operates across eight sites in Northern Ireland and two in the Republic of Ireland, representing more than 20 of the world’s top global car manufacturers, including leading premium and luxury brands.